When deciding on a design think about things like shelf and storage space. The structural design of the box can play a large role in your bottom line, as well. You want your items to get to their destination intact. No one is going to appreciate a beautiful box if their wine glasses arrive in shards, or their poster arrives crumpled. This means your box needs to be sturdy and tamper-proof. If nothing else, you’ve got to make sure your custom box design keeps the items inside safe during shipping. Here are some fundamentals you don’t want to ignore with your box design when reviewing box design inspiration :Ĭustom Hanger Boxes Learn More Your Box Must Protect What’s Insideįirst off – and most importantly – your box needs to effectively protect what’s inside. When coming up with your box design ideas and overall design plan, it’s essential to first understand the main functions of a box. Successful box design, like the custom boxes pictured above that we produced for Adidas, is much more than choosing your favorite colors to splash across the sides (albeit that is an important element). Functionality Counts When Reviewing Box Design Ideas It’s important to come up with a creative, yet practical, box design so you can fully leverage this powerful marketing tool. So, don’t leave box design as an afterthought. 66% of those surveyed by WestRock said that they tried something new because the packaging caught their eye.A study by Ipsos found that 72% of Americans’ purchasing decisions are influenced by packaging design.So, just how important is box design to your bottom line? Well consider this: Perhaps it’s word of mouth, or maybe loyalty, but more than likely packaging is also a major consideration. Think about what makes you buy a certain brand. And they want the boxes their products come in to wow them. They’re looking for a complete shopping experience – whether they’re checking out a store shelf, or browsing an ecommerce site. They no longer have to rely on what’s available in their town – or even their country. No – in today’s world of unboxing videos and endless social media diatribes about the whole package opening experience, you’ve got to go above and beyond with ideas for your box design to stand out from the competition. You can’t just throw your goods in a nondescript box and call it a day. Ok, so you’ve made the smart decision to package your goods in cardboard boxes, but is that enough to get your products noticed? Nope. 63% of those surveyed said that paper and cardboard packaging makes a product seem premium or high quality.71% of those surveyed said they were more likely to buy brands that package their products in paper or cardboard, rather than other materials like bubble wrap or plastic.Did you know that by deciding to ship or display your items in a cardboard box, you’re already ahead of the game? Yup, people are loving cardboard these days.Ī recent survey conducted by Ipsos found that:
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